聊一聊Digital Marketing专业SEO, PPC, Display Ads, Email Marketing | 市场营销好找工作吗? digital marketing

by Trần Hào



Hello, everyone! 😀 Today’s topic is to give you a detailed introduction to the current situation of the marketing profession in the United States. Because of the relatively easy barriers to entry, marketing is a major of choice for many overseas students. However, because of the higher requirements for personal English and the ability to communicate with others, it is also difficult for our non-native English students. In addition, marketing, especially digital marketing, has more branches, and the tools and skillsets involved are also different to a certain extent. Therefore, many students ask questions such as how to choose subdivisions. Then I want to use today’s video to talk to you in detail about my understanding of this profession, the mainstream subdivisions and the tools that need to be mastered, and clarify some definitions. The following is the main content and outline. There is more content, so the video time is longer. If you have any related questions and want to know more in detail, please leave me a message below. 🙂 Outline: ○ Marketing and related majors ○ Online digital marketing ○ Mainstream channels and basic elements of online digital marketing ○ Tools involved in online digital marketing ○ Future trends of online digital marketing ○ How to graduate and find a relevant job? ○ Advertising agency or large enterprise? Hello, everyone! Today’s topic is marketing, specifically digital marketing trend in US. A lot of international students consider digital marketing and marketing as their major in school in US, simply because it has less requirement in hard skill, relatively easy when comparing with IT or Finance. On the other hand, it has high requirement for english speaking skill and communication skill which are challenging for non-English speakers. There are also a lot of channels fall under marketing and digital marketing umbrella, making it even hard for people to decide which channel to begin with. Today I want to share main digital marketing channels and related tools to master those channels. Here is the agenda. Feel free to comment below if you have any questions. Agenda: ○ Overview of marketing major ○ Digital marketing ○ Main digital marketing channels and key elements ○ Digital marketing tools ○ Digital marketing trend ○ How to find a job in digital marketing field? ○ Agency vs corporate? Tools for mainstream digital marketing channels: ○ Paid Search/SEM ○ Googld Adwords ○ Bing Ads: Doubleclick Search ○ SEO: ○ Site Analysis: Google Search Console/SEO Moz: ○ Keyword Research: SEMrush and Google Adwords. ○ Link Optimization: Check My Links Chrome add-on. ○ Display Ads ○ Google Adwords ○ Doubleclick Suite ○ Social Media ○ Social media platform including but not limited to FB, Twitter, Instagram and LinkedIn. ○ Website Optimization ○ Adobe Target for A/B test ○ Google Analytics or Adobe Analytics for site analysis and tracking ○ Affiliate Marketing: platform tool from specific Affiliate program ○ CJ (commission junction) ○ RewardStyle ○ Amazon Associate ○ Email Marketing ○ ExactTarget ○ Marketo Click the video below to view other interview high-frequency question series. 1) Common interview mistakes and solutions: 2) Why do you want to work here? : 3) Interview self-introduction |tell me about yourself: 4) What is your greatest weakness? Click the link below to view the video sharing of the previous five-part job search. It introduces a complete set of job hunting procedures. Positioning of job search: 1) The methods of job search and positioning help you to position yourself personally, work, and industry well before looking for a job. Resume writing articles: 2) If you write according to your personal positioning: 3) Perfect your resume: Resume delivery articles: 4) How to efficiently invest in overseas: 5) How to stand out in a job fair 6) How to find recommenders for referral: Interview articles: 7) How Interview with HR: 8) How to interview with partners: 9) How to interview direct boss: 10) Six elements of interview preparation-How to interview in English: Friends who need job search training and study abroad planning are welcome to email me: sabrinagong0123@gmail .com If you need help about the job interview or career development, please leave your comments or contact me by email: sabrinagong0123@gmail.com.

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聊一聊Digital Marketing专业SEO, PPC, Display Ads, Email Marketing | 市场营销好找工作吗?

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聊一聊Digital Marketing专业SEO, PPC, Display Ads, Email Marketing | 市场营销好找工作吗?
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48 comments

Kk Kk 14/10/2021 - 3:05 PM

哈哈 我不是市场营销专业的都点进来听听,感觉学到了不少

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醺然Yoyo 14/10/2021 - 3:05 PM

讲的很好

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Yuto Games 14/10/2021 - 3:05 PM

讲得很好。但如果能结合一些图片示例就更好了。而且貌似身后的环境有点吵。

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Jasmine M 14/10/2021 - 3:05 PM

很喜欢听你说话,但是这个背景的杂音真的让我崩溃了。。。

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Lingxiang Gao 14/10/2021 - 3:05 PM

你不是职业规划师吗?为什么 这么懂 marketing?

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Meng Ma 14/10/2021 - 3:05 PM

反复听了好几遍,感谢分享!

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Zhao Amy 14/10/2021 - 3:05 PM

太感谢这样的介绍了。谢谢🙏

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亚当闲谈 14/10/2021 - 3:05 PM

谢谢您的分享,加油u

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Anna Pung 14/10/2021 - 3:05 PM

请问怎么样学习相关的内容呢?明年到英国留学,digital marketing的master degree,实在太需要相关学习基础知识了

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Tiffany 14/10/2021 - 3:05 PM

這個講的很好。我一直想發展。總結很到位可以少走很多彎路。感恩

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Duong Thuy 14/10/2021 - 3:05 PM

so glad that I found you! already subscribed! will definitely support all of your videos in the future!!

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JIANBIN LIU 14/10/2021 - 3:05 PM

大三的小白, 很多词汇都很陌生。但是整体听完真的比课本实用。期待更多干货分享。 同时想问在开始学习市场前,有哪些硬性技能需要掌握!🙏🙏🙏🙏🙏🙏🙏🙏

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xin cheng 14/10/2021 - 3:05 PM

讲的太好了,表达能力非常强,向您学习👏

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해금김 14/10/2021 - 3:05 PM

谢谢🙏感恩

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缠枝葡萄 14/10/2021 - 3:05 PM

麻烦问下 国内做过seo cpc,cpm,cps等模式;在国外做过白帽和黑帽,听说是谷歌算法很厉害,要老老实实做内容,做seo比较难;我这种在美国能有什么职位合适呢;有一定代码基础,前端,不想继续写代码,所以就放弃了;之前接触到的一些投资人专门问过marketing,但是人家只收关门弟子,知道核心好难啊;我是因为这样才转的行,不想敲代码了;他们给我的建议要是没啥钱就去做IT;所以也不知道marketing这条路怎么走了。

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MkNow U 14/10/2021 - 3:05 PM

很受益,谢谢你制作这个视频

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Wenjie Li 14/10/2021 - 3:05 PM

谢谢分享!非常有帮助❤️

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Shuting Zhang 14/10/2021 - 3:05 PM

请问您浏览的关于digital marketing的信息网页有哪些?我好像找不到

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赖大发 14/10/2021 - 3:05 PM

受益匪浅,感恩

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Kathie Deng 14/10/2021 - 3:05 PM

我在澳洲的新闻集团作市场营销:)管理一个小小的团队,主要做display ad。现在想回国内工作,很难啊

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gary tony 14/10/2021 - 3:05 PM

彦菲,视频拍得很专业。我很关心这个是用什么设备型号拍摄的?

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Kylie Ma 14/10/2021 - 3:05 PM

请问下 如果分析哪个平台的广告投放量 返回的顾客最多呢? 有没有什么软件可以分析?

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Shaowen Chen 14/10/2021 - 3:05 PM

谢谢分享,建议之后关键字加点字幕

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huo binfei 14/10/2021 - 3:05 PM

在国内做了两年shopper marketing,很多都适用于国内,非常感谢!

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JINLIANG LIU 14/10/2021 - 3:05 PM

谢谢你的分享

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Tony PCB-PCBA 14/10/2021 - 3:05 PM

感谢分享 建议放点PPT这样理解更强

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Noodles NYC 14/10/2021 - 3:05 PM

Dear,我是有8年传统mkting工作经验的小姐姐,现在想转digital mkting,方便单约你聊下职业发展吗?

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Grace Li 14/10/2021 - 3:05 PM

您好!今天刚看到这个视频,特别感谢博主!非常有收获。我坐标洛杉矶,从事marketing,希望和您建立一个的联系,咨询职业发展问题,可以email您么?谢谢!

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Yunjie Bodlos 14/10/2021 - 3:05 PM

偶然搜到了这个视频,受益匪浅。我目前定居奥地利,国内大学专业和工作经历都跟marketing没啥关系,最近在参加当地的eCommerce & Digital Marketing 的培训,好在digital marketing这个行业还算比较新,知识更新很快,而且奥地利是digital marketing不是很发达的地区。培训是德语的,我想找些中文甚至英文的书来看,先入门级的,不知博主有何推荐。另外我的微信号 yunjiebodlos, 可以加我互相交流。

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张向洪 14/10/2021 - 3:05 PM

说的英语太多了。

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Yingzhi GU 14/10/2021 - 3:05 PM

讲的真的很好,只是有个小建议,在你提到关键的知识点的时候能否加个动画特效把知识点 甚至概况注释显示出来,这样我们就比较直观了。谢谢哦!预祝越做越好,加油。

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Tina W 14/10/2021 - 3:05 PM

内容不错,支持一个!

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blabla沙哪亚 14/10/2021 - 3:05 PM

你好我是意大利人,我觉得你说的事儿很有意思,详细的明确digital marketing 是什么。你戒指是非常好看的。在哪买的?

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Gloria DU 14/10/2021 - 3:05 PM

很喜欢姐姐的视频,也很有魅力的小讲师!我也是mkt专业的,希望能多多了解整个行业,也希望能多了解如何做marketing research这一方面的知识。关于marketing模型我只是知道从书本和课上的内容,真的不太了解怎么去应用这些模型。
现在是本科大三的marketing学生,在加拿大。
再次感谢,很有帮助!!

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Yingzhu Chen 14/10/2021 - 3:05 PM

好棒!!!感恩!!!

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YANAN WANG 14/10/2021 - 3:05 PM

Hi, 彦菲学姐。我想请问下Mktg工作有哪些具体的细分。我自己是比较喜欢Communicate,现在想为mktg搭配其他的课程,有两个心仪的选择,big data和supply chain。我本身数学不太好,觉得以后不会走数据端,但是却蛮感兴趣data mining and predictive data。所以想知道不同的专业搭配以后在工作中会有怎么不同的方向。谢谢🙏

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babiv3v 14/10/2021 - 3:05 PM

機緣巧合看了這視頻,雖然不長,但真的乾貨滿滿,比上課聽到的更實際。感覺很少用華語說市場營銷的公開視頻博主,真的感謝你!

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wang laura 14/10/2021 - 3:05 PM

讲得很好,我也是一个刚入行不是特别久的人,在工作中也会有各种问题,谢谢你的分享。本来听得很认真,慢慢被你的美吸引住了

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Lin Hu 14/10/2021 - 3:05 PM

感谢分享,后悔这么晚才看到这么干的货!

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Jingshan MS 14/10/2021 - 3:05 PM

非常棒的视频,期待你更多的好作品。

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Jingshan MS 14/10/2021 - 3:05 PM

谢谢分享!

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子江 14/10/2021 - 3:05 PM

太感谢您的分享了,今天是在一个备受打击的面试之后才点开了YouTube来学习,我坐标德国,最近换工作投了一份marketing的职位,本来以为出不了上大学学的那些内容,面试才发现问的问题什么都不会,什么Google analysis,SEO等等,听都没听过,上学时候只学了什么4P原则这些,对方问问题还只记得个product和price,剩下的都忘记了,面试结果可想而知,凉的透透的。。。十分感谢您的分享,望您能多多分享视频

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搞笑老张 14/10/2021 - 3:05 PM

我在上海做市场营销(甲方),有5,6年的经验,主要做文案和公关,对digital marketing也很感兴趣。希望找到魔都同行一块交流。我的Wechat:z932402253 欢迎加我哈

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Kuboota Ro 14/10/2021 - 3:05 PM

Hi, 你讲的很好。我有一个小小的建议,既然你是修这个专业的,其实你可以主攻分享多一些这类的专业知识视频。不知道是否因为你现在的工作背景跟主修专业脱离的原因?并没有发现你的频道里面有更多关于市场营销的理论或者实践视频。很可惜,你的表达能力很好,声音也是很亲切,如果你坚持这一类的视频分享,我相信会有更多人受益。Anyway, 我已经关注你了,希望后面看到关于更多你录制的这一类的视频!

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Cleo Yue 14/10/2021 - 3:05 PM

讲的真的很好 很详细 但是我没找到你提到的链接呢 希望姐姐可以下次把聊到的所有相关的专业词汇放在视频旁会更方便我们学习 谢谢🙏

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Chen Wendy 14/10/2021 - 3:05 PM

要是有字幕就好了

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YING LU 14/10/2021 - 3:05 PM

相关学习的平台链接在哪呀?

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Carlie Cheng 14/10/2021 - 3:05 PM

你好,請問一下如果本科讀了口腔醫學,之後想轉去市場營銷,這個轉換跑道壁壘會很高嗎?

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