In marketing, people face a number of problems.While these problems have been traditionally solved using gut feeling, more recently predictive analytics is being used. The problems normally faced in marketing are as follows:
Knowing attrition rate, potential churn customers
Knowing how many market segments exists
How to allocate marketing budget
Impact of a marketing campaign
Knowing Loyal customers/key drivers
Direct marketing strategy
Key drivers of sales
Choosing between different marketing/product strategy
A number of models predictive models are being used to solve the above problems namely : Churn model, Cross sell /Up sell model, Attrition model, Loyalty model, Market mix model
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Marketing Analytics: Predictive Analytics in Marketing
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Thanks to shareee!!!
The video is not learner friendly. The video speed cannot be changed and the aspect ratio is also not proper. Letterboxing issues.
how to access your course ???
Thank you so much! This was very helpful.
Great information and explanation. Thanks!
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Excellent Introduction to Marketing Analytics Models I got so far!!