The Most Valuable Digital Marketing Skills in 2021 (That Every Company Is Looking For) digital marketing

by Trần Hào



Do you want to do well in digital marketing? You need to know the valuable skillsets that everyone wants. Today I’m going to break down the most valuable digital marketing skills in 2021 that every company is looking for.

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Now I’m going to break down some skills. Some of them you may be good at. Some of them you may not. You don’t have to learn them all, but if you learn any one of these you’ll be much more valuable to be working at a company.

The first skill is big data analytics. Look, there’s just so much data that companies are collecting from so many different channels. You need to know how to slice and dice that data, and more importantly, get actionable insights from it. People don’t want you to just be able to slice and dice the data. As a marketer, you need to know what changes to implement to grow that business. If you can do that, you’ll be way more valuable for a company.

The second skill set is business intelligence. Look, marketing, the overall goal of it is to help grow a business, and there’s a lot of business intelligence platforms out there, so if you know how to read the data, how to use those platforms, it’s going to be better for you, because your KPIs, those are key performance indicators, should be tied to the growth of the business.

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The next skill set is content writing. Yes, there’s AI and automation that can supposedly create content for you. They’re not amazing yet, and creativity is priceless. So if you can be not just an amazing writer, but a writer that has created, and the way you get that, you just flex that muscle.

Start writing once a week. You’ll get better at writing, and that’s more valuable. And writing is used everything in marketing, maybe not be a blog post, but it could be something like a landing page or product page. And you would think that “Hey, writing’s more for blog posts.” And yes, it could be that, but you still got to convert those people on a product page to buy your product, or on a landing page to become a lead. And that’s why copywriting or content writing is important.

Paid ads. It’s the easiest way to scale marketing. Most people raise billions of dollars from these venture capitalists and hedge funds to spend on sales and marketing. So make sure that you know how to do paid ads. If you can, that’s a very valuable skill set and you need to get good at it. And what I recommend doing is check out Facebook’s Ad Library. It’ll show you all the other ads that people are running in your space. That way you can learn and get more creative ideas.

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Account management is super important. If you want to work for one of those big companies, they give you all those stock options like PayPal or Facebook. or Google, you need to know how to work with ad agencies. Probably not as much Google, but the other ones definitely. And the reason being is when you work with ad agencies you will be able to deal with the resources that you’re outsourcing and you can better manage them to get your company that you’re working for better results.

The next one is UX. Look, marketing isn’t just about, “Hey, someone’s coming to the page and I got to convert them.” A lot of it is user experience. I’m not talking about it from a design perspective. I’m talking about is someone getting what they’re looking for as quickly as possible. That’s optimizing for a user experience. And as a marketer, you control that. You may not control the design of the page, but you can put certain copies or images higher than others to get people what they’re looking for as quickly as possible.

And the last skill set that you need to know going for 2021 and the future is automation. AI, machine learning. I know machine learning is not automation, but still automation, AI, and even machine learning, they’re important aspects of marketing, and without them, you can’t scale and do as well in the future. And companies will always give you a budget constraint, even if you’re working for the largest corporations.

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So with automation, here’s what’s cool. You can end up getting more done with less people. So when you’re on a budget constraint you can still get a lot done.

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38 comments

Shadi Milad 14/10/2021 - 10:07 PM

Hi Neil, can you give an example of automation?

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areeba hussain 14/10/2021 - 10:07 PM

Hey Neil, can we drag traffic to our gigs by google search console or we can market our gigs by any tool???

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MIIM collection 14/10/2021 - 10:07 PM

Thanks for the tips ⭐ You have soo much knowledge ⭐

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Afjal Patel 14/10/2021 - 10:07 PM

How to write valuable blogs or content .If my English is not very good .I have lots of grammatical mistakes. And How to find work in it .

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This Design Life 14/10/2021 - 10:07 PM

Business Intelligence is a bit vague. Can you go into more detail on things like this?

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This Design Life 14/10/2021 - 10:07 PM

Closing in on that 1mill subs

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Dipak on Marketing 14/10/2021 - 10:07 PM

Hey Neil do you use Quora to find the topic. I got the same question on Quora.

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Rajender Pal 14/10/2021 - 10:07 PM

I yet learn a lot from many of them. It will great if you also share some open source to learn at least the basics of them.

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Michael Williams 14/10/2021 - 10:07 PM

Awesome

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Karan Guleria 14/10/2021 - 10:07 PM

I am a huge huge fan of you Neil. I must say I am getting better and better from watching your videos. I run google ads for 4 & 5 star hotels and your marketing insights helps me a lot. Thank You very much for making such informative videos 🙂

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Prashant Gupta 14/10/2021 - 10:07 PM

I think, Big Data analytics and Paid ads is better

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mahnoor mumtaz 14/10/2021 - 10:07 PM

THANKS

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Khushi Verma 14/10/2021 - 10:07 PM

Can I invite you as a guest on my podcast

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navendu bhalse 14/10/2021 - 10:07 PM

Helpful indeed

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Dream Big 14/10/2021 - 10:07 PM

Neil, add timecodes please.

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Digital Marketing Tips & Tricks With Niko Velikov 14/10/2021 - 10:07 PM

big data will be huge, making decision on big data will be even bigger

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Manoj Agadi 14/10/2021 - 10:07 PM

Outstanding Information Sir.

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Raphi Mbinga 14/10/2021 - 10:07 PM

Hey Neil, thank you unconditionally for all the gems 💎
You mentioned at the end that we can apply to work at your digital marketing agency and I’ll appreciate to work for you sincerely. So how do I process ?
Thanks again 🙏🏾

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Abilesh ALIVE 14/10/2021 - 10:07 PM

Tnx neil and tnx Bala for sharing this..

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Ameer kisaan 14/10/2021 - 10:07 PM

Hi! Neil is there any added benefit if we have knowledge of Cloud architect in digital marketing

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banihurir 14/10/2021 - 10:07 PM

It's great Dear sir

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YouAndImpact 14/10/2021 - 10:07 PM

Nice video 👌

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gaurav 14/10/2021 - 10:07 PM

Hello Sir, Do you hire people outside of the US? I mean that I'm from india, can i work or do internship with you with out coming to US?

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Marcus Manderson 14/10/2021 - 10:07 PM

Gems!

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Digital Innovation Review 14/10/2021 - 10:07 PM

👍Thank you very much for the video 😀 Digital marekting should be based on innovative soltutions and technologies – this is the main factor to be succesed 🏆

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GigBag 14/10/2021 - 10:07 PM

Amazing

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José Chacón 14/10/2021 - 10:07 PM

You are an incredible friend, thank you very much for such valuable content.

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Khan Method Dipak Chandra Das 14/10/2021 - 10:07 PM

Thank you for sharing your knowledge 💙

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Kiran bhai 14/10/2021 - 10:07 PM

Superb session neil

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Marketing Harry 14/10/2021 - 10:07 PM

Definitely important marketing skills that one should have to grow a business nowadays! 😉

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Dani Pharmacy 14/10/2021 - 10:07 PM

Why all my links not available in Google

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Saquib Hussain 14/10/2021 - 10:07 PM

Is programming/coding mandatory for big data analytics and business intelligence?

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Extended Clips 14/10/2021 - 10:07 PM

👏🏽 Thank You Neil.

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Interior Designer 14/10/2021 - 10:07 PM

Hi Neil, I'm wondering if NPDigital provides marketing consultancy services to websites written in Arabic language and contents creation with optimisation.

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Piyush Singh 14/10/2021 - 10:07 PM

Most important skills to acquire is Creativity and Originality

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Bala Jee 14/10/2021 - 10:07 PM

Love you Neil from India….. Please give me heart❤

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Lets Make Money 💯😍 14/10/2021 - 10:07 PM

So kindly tell the best source to learn these skills 💯

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Lets Make Money 💯😍 14/10/2021 - 10:07 PM

Sir can you please tell the best sources to learn all these skills because I think it is also very important to learn from the best source 💯

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